I’ve worked with well-known global brands, including Adidas, Bumble and eDreams ODIGEO.
Product results
- Reduced member cancellations by 16% by creating an innovative flow with scenario-based content
- Helped grow a subscription program by 1.8 million members
- Developed an easy-to-use platform from scratch for hoteliers for 18.5 million customers in 46 different countries.
Content design maturity
- Created new processes to strengthen cross-functional relationships and ensure content proposals stood up to challenges.
- Revised 30,000 lines of in-product copy to ensure adherence to our tone of voice.
- Then led an internal team of experts to do the same in 5 key languages.
Working style
No matter what business objective or user goal I’m working on, I advocate for making content an integral part of the design process.
I love working in international environments, collaboratively across teams, and with a vision of the product from end-to-end.
Case studies are available upon request.
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